{"product_id":"what-is-post-branding","title":"What Is Post-Branding?","description":"\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003eBrands aren’t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003c\/p\u003e\n\u003cp\u003eA compact pocketbook composed of four main sections, \u003cem\u003eWhat Is Post Branding?\u003c\/em\u003e is a work of \"practical theory.\"\u003c\/p\u003e\n\u003cp\u003eThe first section, \"DIS-BRANDED,\" consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, \"Mixed Messages,\" is a provocative visual essay illuminating the texts’ main themes. The third section, \"Manual,\" presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with \"Context,\" which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.\u003c\/p\u003e\n\u003cp\u003ePart design experiment, part critical theory, and part how-to-manual, \u003cem\u003eWhat is Post-Branding?\u003c\/em\u003e introduces a creative counter to branding’s neoliberal orthodoxy.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEdited by Oliver Vodeb and Jason Grant\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned by Inkahoots, Meanjin, and Oliver Vodeb\u003c\/p\u003e\n\u003cp\u003ePublished by Set Margins' Publications, 2023\u003c\/p\u003e\n\u003cp\u003eSoftcover, 264 pages, 39 b\u0026amp;w, 29 duotone and 138 color images, 9 × 11.75 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-9-08-327067-8\u003cbr\u003e\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":67830682058906,"sku":"tnd1792048652519","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/6051\/8810\/files\/what-is-post-branding_1.jpg?v=1792048658","url":"https:\/\/eyeletcutwear.shop\/products\/what-is-post-branding","provider":"My Store","version":"1.0","type":"link"}