{"product_id":"universal-principles-of-ux","title":"Universal Principles of UX","description":"\u003cp\u003eMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.\u003c\/p\u003e\n\u003cp\u003eRichly illustrated and easy to navigate, \u003cem\u003eUniversal Principles of UX\u003c\/em\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConsider\u003c\/li\u003e\n\u003cli\u003eEmpathize\u003c\/li\u003e\n\u003cli\u003eDefine\u003c\/li\u003e\n\u003cli\u003eResearch\u003c\/li\u003e\n\u003cli\u003eDesign\u003c\/li\u003e\n\u003cli\u003eValidate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd, features principles as diverse as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesign is not neutral\u003c\/li\u003e\n\u003cli\u003eMake the choice easy\u003c\/li\u003e\n\u003cli\u003eSome complexity cannot be reduced\u003c\/li\u003e\n\u003cli\u003eMap the ecosystem\u003c\/li\u003e\n\u003cli\u003eSo you think you can scroll\u003c\/li\u003e\n\u003cli\u003eDon’t grade your own homework\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUser Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.\u003c\/p\u003e\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\u003cp\u003eThis landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.\u003c\/p\u003e\n\u003cp\u003eDesigned by Anton Repponen and Irene Pereyra\u003c\/p\u003e\n\u003cp\u003ePublished by Rockport Publishers, 2023\u003c\/p\u003e\n\u003cp\u003eHardcover, 224 pages, full color, 8.6 × 10.2 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-0-76-037804-5\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":67830871982234,"sku":"uil1792048781354","price":31.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/6051\/8810\/files\/universal-principles-of-ux_1.jpg?v=1792048788","url":"https:\/\/eyeletcutwear.shop\/products\/universal-principles-of-ux","provider":"My Store","version":"1.0","type":"link"}