{"product_id":"transforming-type-new-directions-in-kinetic-typography","title":"Transforming Type: New Directions in Kinetic Typography","description":"\u003cp\u003eBy Barbara Brownie\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTransforming Type\u003c\/em\u003e examines kinetic or moving type in a range of fields including film credits, television identities, interactive poetry and motion graphics.\u003c\/p\u003e\n\u003cp\u003eAs the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.\u003cbr\u003e\u003cbr\u003eIn this illuminating study, design educator Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations.\u003c\/p\u003e\n\u003cp\u003eDrawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's identities for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.\u003c\/p\u003e\n\u003cp\u003eIncludes bibliography and index\u003c\/p\u003e\n\u003cp\u003ePublished by Bloomsbury, 2015\u003c\/p\u003e\n\u003cp\u003eSoftcover, 112 pages, mainly b\u0026amp;w with some full color images, 7.5 × 9.75 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-0-85-785633-3\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":67830448816282,"sku":"ynj1792048458294","price":29.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/6051\/8810\/files\/transforming-type-new-directions-in-kinetic-typography_1.jpg?v=1792048464","url":"https:\/\/eyeletcutwear.shop\/products\/transforming-type-new-directions-in-kinetic-typography","provider":"My Store","version":"1.0","type":"link"}