{"product_id":"the-invention-of-design-a-twentieth-century-history","title":"The Invention of Design: A Twentieth-Century History","description":"\u003cp\u003eBy Maggie Gram\u003c\/p\u003e\n\u003cp\u003eDesign has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It’s seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. \u003cbr\u003e  \u003cbr\u003eBut there’s a backstory here. In \u003cem\u003eThe Invention of Design\u003c\/em\u003e, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of “design”—then repeatedly redefined it. Nearly a century ago, resistance to New Deal–era government intervention helped transform design from an idea about aesthetics into one about function. And at century’s end, the dot-com crash brought us “design thinking”: the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society’s broken parts from within, supposedly enabling us to thrive within capitalism’s sometimes violent constraints.   \u003cbr\u003e  \u003cbr\u003eA captivating critical history,\u003cem\u003e The Invention of Design \u003c\/em\u003eshows how design became the hero of many of our most hopeful stories—dreams, fantasies, utopias—about how we might better live in a modern world.\u003c\/p\u003e\n\u003cp\u003ePublished by Basic Books, 2025\u003c\/p\u003e\n\u003cp\u003eHardcover, 323 pages, b\u0026amp;w, 6.25 × 9.5 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-1-54-160064-5\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":67832876368026,"sku":"nfd1792050294662","price":18.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/6051\/8810\/files\/the-invention-of-design-a-twentieth-century-history_1.jpg?v=1792050301","url":"https:\/\/eyeletcutwear.shop\/products\/the-invention-of-design-a-twentieth-century-history","provider":"My Store","version":"1.0","type":"link"}